Back in 2006, two best friends, Tal Winter and Kate Cutler, shared a simple belief: that true beauty starts from within—and that hydration is key to both inner glow and outer health. Like most people at the time, they were buying water by the case without giving it a second thought. But that changed as they became more aware of the growing environmental cost of single-use plastics. They knew they had to make a shift.
Breaking up with single-use plastic water bottles was the easy part. Finding a reusable option they actually loved? Not so much. Most choices felt like compromises—too metallic, too bulky, or just not beautiful. So, in 2007, they rolled up their sleeves and got to work. Nights, weekends, and every free moment were spent designing a better solution: one that honored both sustainability and style.
Their journey sparked more than just a product—it sparked a movement. One that proves sustainability doesn't mean sacrificing beauty, and that small shifts in our everyday choices can ripple outward in big, circular ways.