Victoria wearing a sweatshirt with "Mother Nature is the Original Medicine" written on it and wearing the Bala Bangles while holding a jade mask from Earth Harbor Naturals

Welcome to Echo

Your home to discover wellness in harmony with nature.

Our Mission

Nestled in the heart of Woodstock, Vermont, Echo Market is more than just a store—it’s a community hub and a lifestyle brand for those who believe in the power of wellness, sustainability, and mindful living. We believe well-being goes beyond personal health—it’s about fostering a regenerative lifestyle that supports our planet, our community, and our future.

Our mission is simple: to empower individuals to live in balance with nature by providing thoughtfully curated, sustainable products for everyday life. Through our collections, we hope to inspire mindful living, promote eco-friendly choices, and encourage a deeper connection to the natural world.

Our Story

We Stand for All Life on Earth

A Holistic Approach

Our products are thoughtfully curated to support your journey to a balanced and thriving life. With a deep respect for our natural resources, Echo is committed to curating regenerative products that nurture body, soul and soil, supporting a harmonious relationship between all life on Earth.

Echo Market's shelves of holistic health products

Products You Can Trust

Our collections span a variety of lifestyle needs, all curated with quality and sustainability in mind. We’re proud to support small, women-owned, and eco-conscious brands that are pioneering the future of sustainable consumer goods. Every product at Echo Market is chosen to support your health and to lessen our environmental footprint.

A portrait of Echo Market Employees Jess, Victoria, and Brandi in the Woodstock, Vermont store

Why Choose Echo?

Shopping with Echo Market means you’re making a choice for quality, integrity, and positive impact. Our commitment to transparency ensures that you know exactly what you’re buying, where it comes from, and the impact it has. When you shop with us, you’re not just bringing home a product; you’re joining a movement for a more regenerative and harmonious world.

We're So Glad You're Here

Victoria and Will Hurd - Founders of Echo Market
Echo Market Founders' Will and Victoria Hurd's American Milking Devon Cows on their regenerative farm

Our Vision: Inspiring Change, One Choice at a Time

We envision a world where every purchase matters and where communities are built around the values of health, sustainability, and connection. As we continue to grow, we look forward to expanding our product offerings, sharing educational tools, and deepening our impact in Woodstock and beyond. Our dream is to make regenerative living accessible and inspirational for everyone, empowering individuals to make choices that benefit their well-being and the planet.

Visit Us in Woodstock

6 Central St.
Woodstock, Vermont

Open Every Day, 10 am - 5 pm

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